MotherJones has an article detailing several companies that make backpacks that include hidden bullet-proof plates.
I think the article is meant to be sarcastic or just sort of “What is the world coming to?” because it also includes both children’s bullet-proof vests (clearly not for every day use) as well as a combined body-armor/weapon system that allows you to quickly deploy a chest-plate with a Mac-11 machine pistol. This is not something I imagine Mother Jones would ordinarily be willing to advertise, but effectively they’ve just done that. For free. Politics makes people do strange things.
As far as terrible gun-related advertisements go, these are pretty tame. I once got an ad from The Blaze (run by Glenn Beck) advertising a model of a new civilian rifle that came broken down in a carrying case and could be unpacked into a sniper configuration. At that point you might as well just label the gun “Assassination Model”, and that’s just a little insane.
I have two kids who go to school, and I’m not really interested in this product, but I wouldn’t look down on someone who bought one (just the backpacks, I mean). The reasons I’m not interested are first of all: my kids are about as likely to be involved in a school shooting as to be struck by lightning. Secondly, I’m not sure that the limited protection of a single plate would really do that much good. And finally, the armor in these backpacks is only rated for handguns, not the rifle that was used by the shooters at Sandy Hook, Aurora, or many other public mass shootings.
Still, I thought it was interesting enough to share.