In an aptly named blog post, We must stop these crazed half naked psychopaths from feeding their children in front of other people!, one father discusses the country’s crazy aversion to breastfeeding.

Do you feel awkward around a breastfeeding mom?  No worries!  Our society has conditioned us to think of the breast as a sex object.  Sex object + innocent baby + dinner time = weirdness!

In that moment of awkwardness, just remind yourself: this is in no way about sex.  This is just a mom caring for her baby.  It’s natural and beautiful. Eventually, your neural pathways will reroute and maybe you won’t feel even a twinge of awkwardness.