There have been lots of articles about the wonders of the Obama campaign’s cutting-edge technology, but even as a sad Romney supporter it had never occurred to me that this might be a bad thing. Tom Steinberg begs to differ. His main point seems to be that the technical arms race between GOP and Democrats is wasteful because of mutual cancellation: “But everything you build in this field always attracts people trying to undo your work by directly opposing it.” Tom would rather people work on tech that won’t be counter-acted, and that will therefore make our lives better. That’s plausible, but the article made me wonder about something else. If a campaign can be won or lost on the basis of technical prowess or some other factor that’s independent of political differences, are we risking a society where democracy exists in theory, but in practice has already become irrelevant? If money can corrupt politics, can’t a decisive marketing advantage do the same thing?