Tile is a really cool new device that has been getting some massive early funding and advertising.
http://www.youtube.com/watch?feature=player_embedded&v=pqDm3gZNZPM
Awesome, right? Attach one of these to your keys, to your remote, to your bike, to your laptop, to your child, to anything you’re worried about misplacing, losing, or having stolen.
In fact, one of the very coolest features is that when you can’t find something (they use the example of a stolen bike in the video) you can register the Tile corresponding to that item as lost and every other user of the application will immediately ping your phone with GPS coordinates of your lost Tile should they happen to venture within range. That’s really pretty amazingly awesome, if you’ve got an ecosystem of users dense enough for it to be practically useful, and the crucial network effects clearly demonstrate why they are pushing so hard with the advertising campaign.
But then there’s that funny bit about attaching one of these to a person, like your child. Or, you know, like your ex-girlfriend. Stick one on the bottom of her car, register the Tile as lost and Presto! you’ve turned the entire Tile ecosystem into your stalker allies. Thus we see, once more, the double-edged sword that is information technology. It lets you know a lot of stuff and the meaning of that phrase, it turns out, is highly ambiguous and context-dependent.








